FeaturedMarketing & SEO#SEO#Product Catalog#Firecrawl MCP#Ecommerce#Metadata#AI Agent

Product Page SEO Catalog Sync Agent

Use Firecrawl MCP and catalog data to audit product pages, draft SEO updates, and route merchandising fixes for approval.

Workflow at a glance

The full canvas, before you import it

Click any node to see its config.

#SEO#Product Catalog#Firecrawl MCP#Ecommerce#Metadata#AI Agent

Click a node to select it — same as the Heym editor; the panel shows its settings.

7 nodes · Free & source-available

Product Page SEO Catalog Sync Agent

This SEO workflow template helps ecommerce and B2B catalog teams compare product pages against source-of-truth catalog data. An agent uses Firecrawl MCP to inspect live pages, then drafts metadata and content updates for approval.

What this workflow does

  1. ProductSeoSchedule runs weekly
  2. FetchCatalogFeed pulls product catalog rows
  3. ProductSeoAgent uses Firecrawl MCP to inspect page copy and metadata
  4. SeoGapGate branches on SEO_GAP
  5. SendMerchandisingReview emails proposed updates
  6. SaveSeoFixLog records update candidates
  7. ProductSeoResult returns the SEO audit brief

MCP setup

Open ProductSeoAgent, replace FIRECRAWL_API_KEY, and make sure the machine running Heym can execute npx -y firecrawl-mcp.

Setup

Replace the catalog feed endpoint, connect an LLM credential, and send the first review to yourself before routing to merchandising or SEO teams.

How to import this template

  1. 1Click Import → Copy JSON on this page.
  2. 2Open your Heym and navigate to a workflow canvas.
  3. 3PressCmd+V/Ctrl+V— nodes appear instantly.
  4. 4Add your API keys in the node config panels and click Run.
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