Hyper-Personalized LinkedIn Sales Outreach

Hyper-Personalized LinkedIn Sales Outreach

Replace generic blast emails with messages that reference each prospect's recent job change or LinkedIn activity. This workflow reads your lead list from Google Sheets, enriches every contact through the Apollo.io API (company size, funding, job title), generates a hyper-personalized email with an LLM, sends it, and pings Slack with a daily summary.

What this workflow does

1. WeekdayMorning — Cron fires on weekday mornings
2. ReadLeads — Google Sheets reads contacts with LinkedIn URLs and detected job-change signals
3. IterateLeads — Loop over each lead row
4. EnrichContact — POST to Apollo.io People Search to fetch company, funding, and current title
5. PersonalizeEmail — LLM writes a short email that references the prospect's recent role change and your value proposition
6. SendOutreach — Send Email delivers the message via SMTP
7. BatchDone — Output captures total sent count when the loop finishes
8. SlackSummary — Slack posts today's outreach count and highlights to your sales channel

Use cases

• SDR teams running trigger-based outbound (job change = high buying intent)
• Founders doing founder-led sales without writing each email manually
• Account-based marketing campaigns tied to funding or hiring signals

Setup

1. Create a Google OAuth credential in Heym and connect it to the ReadLeads node. Expected sheet columns: name, email, company, linkedin_url, job_signal (e.g. "started as VP Sales at Acme 2 weeks ago").
2. Get an Apollo.io API key and add it as api_key in the EnrichContact HTTP node body.
3. Add an SMTP credential (Gmail app password or SendGrid) to the SendOutreach node.
4. Add a Slack credential and set your sales channel in the SlackSummary node.

Notes

• Job-change signals can be sourced from LinkedIn Sales Navigator alerts, Trigify, or a manual column.
• Adjust the LLM system instruction to match your product, tone, and value proposition.
• The Apollo enrichment step is optional — remove it and use Sheets columns directly if your data is already enriched.